Ethics of Use
Brands control upstream supply chains assiduously; but downstream, after a garment is sold, the user is in charge. A user’s actions can uphold a brand’s values, be incurious about them or subvert them in a range of direct or subtle ways. Defiance comes in many forms: the protestations of a blog, the cutting and reworking of scissors and thread, or the attitude with which a garment is worn, upending the worldview of the corporation that made it.
“I’m trying not to buy anything, at all. I have a house full of stuff. I have forty odd pairs of shoes, it’s ridiculous. And everything I go for I mean I have to ask that question in the shop, I actually have to ask myself if it’s stuff that I already have…”
Dublin - April 2012
Photograph by Des Moriarty
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