An international fashion research project exploring the 'craft of use'

Flexible Thinking

Wearing the same piece but with with a fluid attitude of openness and flexibility can find novelty in new places. The garment itself stays the same, but the rules and roles of wearing it are re-interpreted. Use is intensified; resources are saved; individuality is reclaimed.

Reinvent it in your head

“I’m wearing a long maxi skirt that has knife-pleats all around it. It’s very generously cut and I remember buying it because it was the first time that I’d spent a lot of money on a single garment. I’ve always loved clothes and when I was young I used to make clothes and then I made clothes for other people. But I went through quite a difficult financial period so I was, kind of, buying cheap clothes.

And so I got this House of Fraser card which was a bit of a silly thing to do but anyway I went and looked at all these designers and there was this amazing looking skirt. But I remember thinking, ‘I don’t know how I’m going to wear it but that is a wonderful garment’, because it was so unusual at the time but interestingly since, of course, long skirts have come back into fashion. And I’ve worn it just as a daytime thing, like I’m wearing it today to work, but I’ve also worn it from day into evening with a change of top and a bit more, kind of, flashy jewellery so it’s been a staple in my wardrobe for about ten years now. It’s about how you can connect with clothes in a creative way that gives them a longer life…. about reinventing the garment in your head."

London - March 2011
Photograph by Kerry Dean