An international fashion research project exploring the 'craft of use'

Shared Use

Sharing clothes saves resources if it means fewer pieces are bought. For garments to have multiple users, fit matters; but they also have to be shared with the right people. Sharing works when a bond and joint identity is reinforced by common use; when a memory is re-lived; and when access is gained not just to more and different pieces but also to the values, taste and sensibilities of the owner.

Five year stretch

“This is a dress that I’ve had for 25 years and share with my sister. We sort of have it for 5 years each and then post it back to each other and it’s like fancy dress for me… almost like cross dressing… it brings out a different part of me."

Totnes, Devon - June 2009
Photograph by Fiona Bailey