Consumerist fashion is all about what is right on trend, right for uniform mass-manufacture and ultimately right for the figures on a balance sheet. Lost in the mix are a garment’s finesse, fit, appropriateness; and the space to nurture individuality, skills and confidence in a wearer to recognise and revel in the ‘rightness’ of a particular piece.
Finding the right partnership between wearer and garment is the difference between using a piece time and again or throwing it away. Each partnership, like each person, is different. Matching one with the other and being open to the almost limitless variety of possibilities this enables, underscores fashion system diversity.
Ready to go
"This is my favourite skirt and I got it, you know, years ago. Well not exactly this one but this cut and then I have had it made in Shanghai. I have three copies of this skirt and I think I’ll have a friend that’ll go to Shanghai and she’s going to get a new one made for me so I have one in another colour. The style is always identical. I have it you know in black and in blue and in brown…
Actually … my husband, he always wears Levi 501s. And he wears shirts and he wears jacket and good shoes and you know about he’s ready to go. So I think about this [skirt] as my jeans…"
Kolding, Denmark - September 2012
Photograph by Jens Christian