Consumerist fashion is all about what is right on trend, right for uniform mass-manufacture and ultimately right for the figures on a balance sheet. Lost in the mix are a garment’s finesse, fit, appropriateness; and the space to nurture individuality, skills and confidence in a wearer to recognise and revel in the ‘rightness’ of a particular piece.
Finding the right partnership between wearer and garment is the difference between using a piece time and again or throwing it away. Each partnership, like each person, is different. Matching one with the other and being open to the almost limitless variety of possibilities this enables, underscores fashion system diversity.
Fashion aide memoir
“This jacket was made out of three materials I think and was a sample… I didn’t buy it, a friend gave to me. She was working for a company in Germany and she thought it was perfect for me so she saved it for me and then gave it to me as a present. Its something quite intimate that someone knows you so well and that makes you connect to them even more. And it makes you connect to the piece as well. She’s got a good eye for what suits people. And I just treasure it because it’s so odd, it has all these quirky folds. And I kind of like it even more because of it reminds me of her just as much as it reminds me of what I like about fashion…”
London - December 2012
Photograph by Tim Mitchell