Consumerist fashion is all about what is right on trend, right for uniform mass-manufacture and ultimately right for the figures on a balance sheet. Lost in the mix are a garment’s finesse, fit, appropriateness; and the space to nurture individuality, skills and confidence in a wearer to recognise and revel in the ‘rightness’ of a particular piece.
Finding the right partnership between wearer and garment is the difference between using a piece time and again or throwing it away. Each partnership, like each person, is different. Matching one with the other and being open to the almost limitless variety of possibilities this enables, underscores fashion system diversity.
"I purchased the shirt I’m wearing second hand in Portland. I bought it because I couldn’t understand how it would be worn when I saw it hanging on the hanger… It intrigued me in its construction and when I put it on I liked the way that it actually changed my body shape… It’s quite shapeless and when you pit it on it actually makes you look about 10 pounds thinner. Woohoo! It’s very soft. It’s very comfortable and when it wears out I intend to copy it. It’s so easy to wear."
San Francisco - April 2011
Photograph by Paige Green