Consumerist fashion is all about what is right on trend, right for uniform mass-manufacture and ultimately right for the figures on a balance sheet. Lost in the mix are a garment’s finesse, fit, appropriateness; and the space to nurture individuality, skills and confidence in a wearer to recognise and revel in the ‘rightness’ of a particular piece.
Finding the right partnership between wearer and garment is the difference between using a piece time and again or throwing it away. Each partnership, like each person, is different. Matching one with the other and being open to the almost limitless variety of possibilities this enables, underscores fashion system diversity.
"This cardigan I’ve had for years. It’s enormous. I brought it from a charity shop. It’s been hand knitted. It doesn’t have a label, which I love… it’s not from a shop. I love the idea that it was knitted by someone and found a home with me. It was made by an individual not a brand, which is nice."
London - January 2010
Photograph by Sean Michael
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