An international fashion research project exploring the 'craft of use'

Skills of resourcefulness

Creative activists contribute greatly to society through innovation and experiment, taking on projects that fail to hit the radar of conventional industry. Their work is a training ground for new practices, for trialling novel approaches and reviving old skills that promote alternative ideas about fashion provision and consumption.

Positive production

"I’m wearing my own shirt, that I made. It’s called the king of the jungle shirt. It’s manufactured by myself, Lorenzo Bynum, president of Red Eye Clothing Company, based in Marin City, California. It basically symbolizes me being who I am … how we view life and how we want to be portrayed by others. I have to be a leader... We live in Marin City, there’s poverty, crime and drugs but we find if we’re the leaders, then everybody has to follow us. Positivity is what we’re all about. We’re going to shape to the positive. Straight to the moon, the sky is the limit."

Marin City - July 2012
Photograph by Paige Green