An international fashion research project exploring the 'craft of use'

Alternative Dress Codes

The choices we make about what we wear are influenced by life present, lives past and our ideas about our future selves. Expressions of values, aspirations, heritage, understanding and the physical shape of our bodies build a rationale for dress that transcend narrow commercial views about fashion. Instead they give us broader perspectives that honour our reality as well as our aspirations; and connect our psyche with our fibre and fashion choices.

Style by heritage

“This is a sport coat that my father wore all through my youth. The coat was reminiscent of my father’s causal, entertaining times and I like to, sort of, live on the tradition so even if it’s not exactly the most appropriate thing to wear I will sport it and it seems to do alright. I wouldn’t say it’s my particular style by like what I define myself by but it’s definitely my style by heritage, I guess. Like regardless of what I want my style to be like, this is my style, sort of, permanently. I have a picture of my Dad and his brother [in my wallet] in suits when they were like three or four years old. They grew up in a very formal household in Chicago and he was born in 1929 wearing suits everyday as children.”

San Francisco - April 2011
Photograph by Paige Green