An international fashion research project exploring the 'craft of use'

Alternative Dress Codes

The choices we make about what we wear are influenced by life present, lives past and our ideas about our future selves. Expressions of values, aspirations, heritage, understanding and the physical shape of our bodies build a rationale for dress that transcend narrow commercial views about fashion. Instead they give us broader perspectives that honour our reality as well as our aspirations; and connect our psyche with our fibre and fashion choices.

Stand the test of time

"This coat… is actually quite old I bought it in 1996, while I was still a student… I could not really afford it at the time but it was just after Christmas and... I got some money from my Uncle, on my mother’s side… and instead of using it for books I went to the sale and I remembered the store opened at 7 o’ clock in the morning… It’d been a piece that I had been looking at for the whole Fall season and I was absolutely sure that they’d be a queue at the shop because they had advertised the sale but I was the only one there… I went right in and I picked it up and I did not even try it on… I had tried it on several times before… Sometimes you see an object or clothes and you think ‘That is really nice’ and within time, it is not interesting; but this is…"

Kolding, Denmark - September 2012
Photograph by Jens Christian