An international fashion research project exploring the 'craft of use'

Alternative Dress Codes

The choices we make about what we wear are influenced by life present, lives past and our ideas about our future selves. Expressions of values, aspirations, heritage, understanding and the physical shape of our bodies build a rationale for dress that transcend narrow commercial views about fashion. Instead they give us broader perspectives that honour our reality as well as our aspirations; and connect our psyche with our fibre and fashion choices.

Real deal

"My grandmother knitted this [sweater]. It is probably, at least, forty, fifty years old. And somehow, my grandfather used to wear it. It ended up being my mother's possession, and somehow it ended up in my possession, I've had in my closet for at least a decade. It is so hippy it hurts… It’s not just a pretend version of something. This is the real version, rather than these sort of machine made things that are made to look like grandmother made them but didn’t… This in fact was made by grandmother."

Vancouver - January 2013
Photograph by Jeremy Calhoun