An international fashion research project exploring the 'craft of use'

Alternative Dress Codes

The choices we make about what we wear are influenced by life present, lives past and our ideas about our future selves. Expressions of values, aspirations, heritage, understanding and the physical shape of our bodies build a rationale for dress that transcend narrow commercial views about fashion. Instead they give us broader perspectives that honour our reality as well as our aspirations; and connect our psyche with our fibre and fashion choices.

Conversation piece

"This is my mother’s beret. It’s from circa 1973 I believe and honestly it is a conversation piece. It brings, in my opinion, a sense of calm and civility [to a situation] because people are so attracted to this hat, that we get to talking. You know… everyone’s always on their hand held devices… people don’t always pay attention… But this is definitely an attention grabber and it sparks a conversation and then I can start to talk about things that I love…"

New York - January 2013
Photograph by Ellinor Stigle