An international fashion research project exploring the 'craft of use'

Alternative Dress Codes

The choices we make about what we wear are influenced by life present, lives past and our ideas about our future selves. Expressions of values, aspirations, heritage, understanding and the physical shape of our bodies build a rationale for dress that transcend narrow commercial views about fashion. Instead they give us broader perspectives that honour our reality as well as our aspirations; and connect our psyche with our fibre and fashion choices.

Translate between generations

“It’s a Ukrainian waistcoat… The outside is black velvet but the inside is printed cotton, which is probably quite a homely fabric… the colours are rather amazing I have done embroidery myself, I have embellished things like this, but I like it because its so uninhibited… What I really like is that it was bought for me by my daughter and I like the idea that our ideas about what we wear are translated from one generation to another.”

Bollington, Cheshire - July 2009
Photograph by Fiona Bailey