An international fashion research project exploring the 'craft of use'

Alternative Dress Codes

The choices we make about what we wear are influenced by life present, lives past and our ideas about our future selves. Expressions of values, aspirations, heritage, understanding and the physical shape of our bodies build a rationale for dress that transcend narrow commercial views about fashion. Instead they give us broader perspectives that honour our reality as well as our aspirations; and connect our psyche with our fibre and fashion choices.

Minimise effort

"The socks, the black ones, not the red ones... at one point I found just pointless to always to sort my socks. So what I decided was to ask my mother to give me for Christmas thirty pairs of the same socks. Then I threw away all of the others I had, and now I have thirty pairs of the same black boring socks. But no worry anymore to sort the socks and find the pairs in the morning or after washing or whatever. I really like that concept. Mimise effort…"

New York - January 2013
Photograph by Ellinor Stigle