An international fashion research project exploring the 'craft of use'

Alternative Dress Codes

The choices we make about what we wear are influenced by life present, lives past and our ideas about our future selves. Expressions of values, aspirations, heritage, understanding and the physical shape of our bodies build a rationale for dress that transcend narrow commercial views about fashion. Instead they give us broader perspectives that honour our reality as well as our aspirations; and connect our psyche with our fibre and fashion choices.

My colour

"I like the shirt but at the moment when I bought it I was not quite clear why I liked it so much. You know some times you buy something because you’re attracted to it without knowing why. And I was attracted to the colour. …I was thinking this morning that this shirt actually is the same colour as one of my favourite dresses when I was a small girl. So both the fabric which is a poplin cotton and the actuaul color reminds me so much of a little dress that I had when I must have been, I don’t know seven years old. So I think I always considered this colour as my colour from very early on. And also I then remembered, yes, I also had a jacket in this colour. I must have been maybe ten or twelve years old and I wore it until it was really too small for me…"

Kolding, Denmark - September 2012
Photograph by Jens Christian