An international fashion research project exploring the 'craft of use'

Alternative Dress Codes

The choices we make about what we wear are influenced by life present, lives past and our ideas about our future selves. Expressions of values, aspirations, heritage, understanding and the physical shape of our bodies build a rationale for dress that transcend narrow commercial views about fashion. Instead they give us broader perspectives that honour our reality as well as our aspirations; and connect our psyche with our fibre and fashion choices.

Quality lessons

"Well this cardigan is my mother’s. She bought it when she was around my age, in her twenties. And she’s worn it ever since… until recently, [now she feels] it’s too flashy for her and so she said, ‘you can wear it.’… It’s lasted for almost thirty years... the sens[ibility] of buying good quality stuff is natural to her. …It makes me realise, she has been teaching me that all this time…"

Vancouver - January 2013
Photograph by Jeremy Calhoun